Demo Submission(s) Part 2 → Split Testing Results

 

 

Music licensing Update Cd SubmissionsAfter months of waiting, the results are finally in! Sorry, let me rewind. A while back I made a post about a bunch of demos I sent out that were rejected which can be read → here.

Today it’s still one of the more popular posts on my site. I got a lot of feedback and suggestions, but one thing that stuck with me was this debate over whether or not full songs or short snippets were best when submitting a demo.

So, I decided to conduct a split test just to see which would yield better results.

Online Demo Submission

For this test, as stated here, I used 2 email addresses to accurately track results. I mostly submitted to the libraries presented to me through the 90 day challenge.

I say “mostly” because some of the libraries didn’t fit my criteria (look at me being picky)

I was biased during this test. I Purposely left out all libraries that were “pay to submit” based as well as those that didn’t have an upload feature. Why? Well, I’m lazy cheap and I’m lazy – that about sums it up.

Submission Process → Upload

 

Online Demo Submission

Number of submissions → 60

30 music libraries x 2 email addresses → 60 submissions in total. The uploading process didn’t take too long, but a little longer than I expected. I uploaded to each library 1 at a time to avoid running into the same errors I did in the past.

Online Demo Submission Results

I had my money on the shorter demos because I’ve had a lot of success with them. It’s also something I picked up as an intern → I was guy in charge of trashing demos based on a pretty crude formula.

Short Snippets – 23 accepted 7 rejected 76%

Full Songs – 17 accepted 13 rejected 56%

That’s a big difference and you want to know what the kicker is? I sent the same tracks to each library 2 months apart :). Full songs 1st, then the snippets. I did this because I wanted the split test to be more accurate.

If I sent different tracks, one could argue that the “music” itself was the determining factor, not the length. Sending the same tracks did pose a risk of the listener noticing duplicates, but I was willing to take that risk.

 

Demo Cd Submissions

I didn’t really know how to go about this. I wanted to make the test as accurate as I did with the online submission, but it wasn’t as easy as sending the same tracks with a different address heh.

I mean, I could have done that, but I didn’t want to ruin a relationship early on. It’s a lot of work getting in touch with the person who has the power to say “yes” – not going to gamble with that.

I racked my brain for a few hours then it hit me → just ask! That’s all I have to do is ask →  “would you prefer a small sampler or full songs” ← that was the question.

So, I targeted 100 companies from Aaron’s licensing directory and contacted them. Surprisingly, most were willing to accept new music. I didn’t go through the entire list, I stopped at 60. I got tired of playing “phone tag”.

Oh and for the record this was a two step process. 1st, I emailed with an introduction, and then I followed up with a call. This process seems to work pretty well, could change later on – everything is a split test in my world.

Demo CD Submission Results

Snippets – 32/60 = 53%

Full Songs – 28/60 = 46%

Those numbers aren’t to far off from one another. I wasn’t sure what to expect, but did try to predict everyone’s preference based on their personality and how old I thought they were.

Sometimes I’m good at reading people other times I’m not.

In Conclusion

Based on the results, I’ll take my chances and continue sending my 1-2 minute snippets. It’s been working for me and I don’t see a reason to change. If a company likes what they hear and wants more they’ll ask.

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6 thoughts on “Demo Submission(s) Part 2 → Split Testing Results

  1. Greg,
    I was told, by the very first publisher I signed songs with, to submit songs that were 2 to 2 1/2 mins. I follow that rule with everyone else except those publisher wanting full length songs.

    1. Hi Richard,

      Thanks for stopping by and dropping a line. It’s good to know I’m not the only one who works/has been taught this way. Are you still working with a publisher atm?

      1. Hi Greg,

        Yes, I am working with a few publishers. In 2013, my primary focus was production with a girl group so I got away from looking for new publishers. In 2014, I am going to get back to looking for new publishers again.

        1. Hi Richard,

          how was it working with the girl group? Did you have any success? And, if you don’t mind me asking, how many publishers are you working with?

          1. Hi Greg,

            Working with the girl group was great but a couple of months ago things started to go south with the management so 2 of the girls walked away from the group and so did I. The group opened for a couple of major acts and started to get a little recognition. I’m going to continue working with one of the girls from the group.

            I’m working with 2 publishers and 3 music libraries at this time.

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